the boring half · agencies
the boring half of a marketing agency.
An agency's boring half is the work between the work: the client reports pulled by hand, the status updates, the proposals, the onboarding, the internal chasing. It is the margin-killer nobody scopes, the reason a profitable retainer quietly turns into a break-even one.
a typical week, the parts nobody bills for
client reporting4.0 h/wk
reports generated from your data on schedule, no manual pulling and pastingclient status updates3.0 h/wk
weekly updates drafted and sent so account managers stop firefightingproposal & pitch drafting3.0 h/wk
proposals drafted from your templates and your win history, ready for reviewclient onboarding2.5 h/wk
new clients moved through intake, access and kickoff without the usual scramblelead & inbound follow-up2.5 h/wk
inbound inquiries qualified and followed up so the pipeline does not leak
that's roughly 15 hours a week that never touches the actual work.
what a claude install takes over
Each line above is a workflow a done-for-you Claude system can run inside your own tools: answered, drafted, chased, booked, on schedule, without you being the one who remembers. Nothing touches a customer or a dollar without your approval. It is built for you, tested, and priced on the hours it saves, not on hours billed, by someone who spent ten years closing enterprise deals and now builds the systems instead.
the guarantee: it runs, or i keep working until it does. i only win when your system does.
built by elisabeth hitz · ten years closing enterprise deals at deel & criteo · six anthropic certifications · you work with the person who builds it · two clients a month
straight answers
Reporting eats our margin. Can it really automate that?
Yes. Reports are generated from your data on a schedule and formatted your way, so the hours your team spends assembling them go back into the work clients actually pay for.
Will the output match our standards?
It is built on your templates, your voice and your data, and a human approves before anything goes to a client. It drafts; you keep the final call.
What is the highest-ROI build for an agency?
Usually reporting or proposals, because both are high-volume, repetitive, and directly tied to margin. The diagnostic prices each for your agency.