Per-deliverable rates, the usage-rights formula most creators forget, and the negotiation script for the moment a tech brand says "send rates." All numbers are 2026 market data — adjusted for the post-2025 SaaS marketing spend expansion.
These are the floor numbers for raw deliverables, no usage rights, 2 revision rounds, single platform. Add usage and rights modifiers from the next section.
| Deliverable | Beginner | Mid-tier | Established |
|---|---|---|---|
| Single video (15-30s) | $200 | $425 | $760 |
| Single video (30-60s) | $300 | $640 | $1,120 |
| Tutorial / how-to (60-90s) | $425 | $855 | $1,520 |
| Photo set (3 images) | $225 | $510 | $895 |
| Whitelisting (per platform / 30 days) | +30% | +30% | +30% |
| Paid social usage (per platform / 30 days) | +30% | +30% | +30% |
| Exclusivity (per quarter) | +50% | +50% | +50% |
Beginner = under 5K followers, fewer than 5 brand collabs. Mid-tier = 5K-50K followers, 5-25 collabs. Established = 50K+ followers, 25+ collabs and a portfolio that closes brand teams without negotiation.
This is the rate-defense math that turns a $300 quote into a $1,120 deal. The formula is simple but rarely taught:
Example: A $300 base tech video + paid social usage (30%) × 3 platforms (IG, TikTok, YouTube) × 3 months = $300 + ($300 × 0.30 × 3 × 3) = $647.50.
Most creators quote $300 and let the brand quietly use the video on 3 platforms for 6 months. That's $647.50 they left on the table per video. Multiply across a 10-video package and you've given the brand $6,475 in free usage.
When a tech brand says "send rates," do not send a number. Send 3 options. The middle one wins 70% of the time because it feels like a deal.
Option A — $300. Single video, 30-60s, raw delivery, no usage rights, 2 revisions, 1 platform organic only.
Option B — $445. Single video + paid social usage rights for 60 days across IG and TikTok + 3 revisions + 24-hour priority delivery. Most popular.
Option C — $1,520. 2-video package + paid social usage for 90 days + whitelisting on creator's IG handle + unlimited revisions + 12-month exclusivity in your sub-niche.
This is one of 60+ scripts inside The Closer Kit — the full negotiation playbook, 175+ pre-researched tech + SaaS brands, rate calculator, contracts.
The tech industry has the highest UGC pitch-volume of any vertical. Brand teams at major SaaS brands see 100-200 creator pitches per week. They pattern-match to delete.
The reason 8 out of 10 pitches get ghosted has nothing to do with the rate. It's how the rate was delivered:
The fix: 2 questions back, then a 3-option menu. The free rate calculator does the math. The kit gives you the scripts.
Free rate calculator. Tech + 34 other niches. Outputs your actual number plus the 60+ word-for-word negotiation scripts you need when the brand replies with "that's over budget."
Calculate my rate · free →