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How much should you charge for UGC?

Most creators come here mid-conversation with a brand. Pick your situation.

💰
Check an Offer
A brand sent you a number. Find out if it's fair in 10 seconds.
📈
Build a Quote
Pick content types, usage rights, and add-ons. Get your exact rate.

Close your next brand deal at the right price.

Niche-specific pricing, word-for-word scripts, and a ready-to-send quote. Under 3 minutes.

Your Niche
Brands pay different rates by industry. Source: Influee, Collabstr, PPC.io 2026 data
Experience Level
Rates increase significantly with experience.
Beginner
0-6 months
$50-150
Intermediate
6mo - 2yr
$150-350
Advanced
2-4 years
$350-700
Expert
4+ years
$700+
Portfolio Size
More deals = higher credibility = higher rates.
10 deals
050100150200+
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Quick Deal Presets

One click. Auto-fills everything. Edit after if needed.
3 TikToks + Paid Ads
30sec each, 6-month paid ads license
~$0
1 Product Demo + Organic
60sec demo, brand's feed only
~$0
5 Reels + Whitelisting
30sec each, 6-month Spark Ads
~$0
Quick Testimonial
1 testimonial video, organic use, 90 days
~$0
or build a custom quote
Content Type0
▾
What is the brand requesting?
TikTok Video
IG Reel
YouTube Short
Testimonial / Review
Unboxing
Product Demo
Tutorial / How-To
Product Photos
Quantity & Length
▾
3 deliverables
15102550
Usage Rights0
▾
Where will the brand use your content? Always ask this before quoting.
Usage rights cost extra because brands profit from your likeness and content beyond the original deliverable. Paid ads generate revenue. Whitelisting uses YOUR account's trust. Each usage type has a different value to the brand.
Organic (brand's feed)
Included
Paid Ads / Dark Posting
Brand runs your content as paid ads from their account
+30-50%
Whitelisting / Spark Ads
Brand runs ads FROM your account. Always charge for this.
+30%/mo
Website / Landing Page
Your content appears on their website or product pages
+20-25%
Add-Ons & Extras0
▾
Only select what applies to this deal.
Hook Variations (x3)
$150
Raw Footage
$75/vid
Script / Concept
$150
Rush 48hr
+50%
Post on My Account
+25%
Exclusivity
+35%
Estimated Total
~$0

Your Recommended Rate

$0
Base content
$0
Add-ons
$0
Usage rights
$0

What If...?

See how each change affects your total. Toggle on/off instantly.

Rate Confidence Score

Deal Scorecard

Is this deal worth your time? Rate across 5 dimensions.

Brand Psychology Briefing

What the brand is probably thinking and how to position yourself.

Risk Assessment

Red flags and protections for this deal.
Strategic Briefing
Usage Rights Reference
What to charge for each type and duration
DurationOrganicPaid AdsWhitelistingFull Buyout
3-Option Menu
Present three packages. Brands pick the middle one 65% of the time.

Per-Deliverable Breakdown

Scope of Work

This is a template, not a legal contract. Consult a contract template or legal professional for enforceable agreements.

Ready-to-Send DM / Email

Copy this and send it directly to the brand. Personalize the [brackets].

Negotiation Scripts

What to say in common scenarios for THIS deal.

Follow-Up Strategy

What to do after you send the quote. Timing matters.

Retainer Pricing

Pitch ongoing work. Retainers are where real income lives.

Monthly Income Projector

What this rate means for your monthly income.

You vs. Average Creator

How your quote compares to the market.
your rate is set. now who says yes?
The UGC Closer Kit
most creators set their rate, then throw pitches into the void and hear nothing back. the problem was never your price. it's that you're emailing the wrong person with the wrong words. the Kit is 175+ brands actively buying UGC, the exact contact to email at each, and the scripts that get replies, built on 10 years of B2B enterprise closing. not a course to half-finish. open it and send your first pitch today. land one deal and it has paid for itself many times over.
get the 175 brands + scripts →
Is This Offer Fair?
Paste the brand's offer. Get an instant verdict.
receipts
$150 → $800

“I was in the middle of a negotiation for 2 UGC videos for $150... using her free rate calculator and advice, I negotiated to $800 for 2 videos. Go drop her a follow, she knows ball!!”

Ty Murph · public post on X

“I used one of the pitch templates to a really big baseball brand... I got a good conversion going! So I take it as a win!”

Abbie C. · UGC creator · DM, shared with permission
questions · updated 25 Oct 2026

How much should a UGC creator charge in 2026?

UGC rates in 2026 typically range from about $50–$150 per video for beginners to $700+ for experts, depending on niche, experience, portfolio size, and usage rights. Beauty, SaaS, and finance niches usually pay more than lifestyle. Use a niche-based calculator rather than a flat industry average.

What is a UGC rate calculator?

A UGC rate calculator estimates what to charge brands for user-generated content based on niche, experience level, deliverables, and usage rights. The Closer Method Rate Calculator Pro uses 2026 data across 35 niches and outputs a quote plus negotiation scripts.

Should UGC creators use a three-option rate menu?

Yes. A three-option menu (good / better / best) lets the brand choose scope instead of negotiating a single number down. Enterprise sales teams use this structure because most buyers pick the middle tier. It protects your floor and raises average deal size.

How is this different from Collabstr or Influee rate tools?

Most public calculators output one number. This tool is built for negotiation: offer checks, full quotes with usage rights, niche-specific ranges, and 60+ scripts so you can reply to a brand the same day.

Do influencers and UGC creators use the same rates?

No. UGC is often paid for content rights and production. Influencer deals price reach, engagement, and platform mix. If you charge for audience influence, use the Influencer Rate Calculator at closermethod.com/influencer instead of the UGC rate calculator.

Rate Calculator Pro from The Closer Method by Elisabeth
2026 market data: Influee, Collabstr, PPC.io, DesignRevision, InfluenceFlow, Superscale, VideoAI.me