ugc rate card generator: your finished rate card in two minutes
search "ugc rate card" and you get templates to fill in. this fills itself in: type your base rate, and it prices the whole stack for you.
a ugc rate card is your base rate per video plus every add-on as its own line: paid usage per term, raw footage, hooks, whitelisting per month, exclusivity, a bundle price, and three packages. brands pay for the stack, so the card shows it.
this stays in your browser. nothing you type here is sent anywhere.
picking a level fills in a starting base inside that market band. type your own rate if you have one; it is your card.
starting values sit inside the market ranges in the table below. change any of them.
content
rights and add-ons
packages
the card gets you to the number. the reply after "can you do it for less?" is where creators lose it. the ugc closer kit has the scripts for that moment, plus the follow-ups and the brand list.
see the ugc closer kitnot sure your base is right for your niche? the free ugc rate calculator prices it across 35 niches.
the ranges behind the card
every add-on on the card is a separate line because each one is a separate thing the brand gets. these are the market ranges the starting values come from.
| line | market range | starts at |
|---|---|---|
| base, per 15 to 60 second video | entry $50 to $100, working $150 to $300, experienced $250 to $600, premium $500 and up | $75, $200, $400 or $600 by level |
| paid usage rights | +30 to 100% of base per term; +30 to 50% per 30-day period | +40% of production for a 90-day term |
| raw footage | +30 to 50% | +40% |
| hook variations | $50 to $100 each | $75 |
| whitelisting | $500 to $2,000 a month | $700 a month |
| exclusivity | +25 to 50% | +35% |
| 5+ video bundle | around 19% off | 19% off |
the middle package is the worked deal from usage rights pricing: 3 videos, 90 days of paid usage and 2 hooks. at a $250 base that is $1,200. the full campaign adds 3 months of whitelisting, as in whitelisting rates. why three packages and not one price: the three-option menu. the full numbers and sources are in ugc rates 2026.
how to use your rate card
- send it when they ask, not before. a cold pitch leads with an idea for their product. the card is for the moment a brand says "what are your rates?"
- keep usage time-boxed. a term with an end date turns into a renewal. "forever" should cost what a year of renewals would earn.
- hold the rate, move the scope. if they push back, offer the starter package or drop a line. don't cut the per-video number.
- date it. the card prints with today's date, so an old card can't be held against you next year.
common questions
what should a ugc rate card include?
Your base rate per video, then every add-on priced as its own line: paid usage rights per term, raw footage, hook variations, whitelisting per month, and exclusivity. Add a bundle price and three packages so the brand chooses a package instead of haggling over one number.
how much should i charge for usage rights on a ugc rate card?
Market tables put paid usage rights at 30 to 100 percent on top of the base rate, priced per term rather than forever. This generator starts at 40 percent of production for a 90-day term, the figure in our worked example, and you can change it.
should whitelisting be on my rate card?
Yes, as a flat monthly fee with a set term, not a percentage. Market tables put it at $500 to $2,000 a month on top of production. This generator starts at $700 a month.
should i send my rate card to every brand?
Send it when a brand asks for rates or after a first call, not in a cold pitch. In a cold pitch, lead with the idea for their product. The rate card does its job once they are already interested.
written by elisabeth hitz. ranges are the ones published and sourced in the closer method rate guides, updated october 26, 2026: ugc rates 2026 (collabstr, influee, billo and inbeat for base rates; influee for hooks and the 19% bundle figure; ugcad.ai and ultimateinfoguide for usage, raw footage and whitelisting), usage rights pricing, and whitelisting rates (collabfeed for exclusivity). starting values are planning defaults inside those ranges, not quotes. this is a starting point for your own pricing, not financial or legal advice.