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3 of 50 pitches replied · 6% reply rate. Aligns with industry benchmark of 3-5% for well-personalized cold outreach.
Not sure what to charge if they reply? Calculate your rate →
Sources: Influencer Marketing Hub 2025 (92% ignore rate) · Woodpecker (20M cold emails) (+142% personalization lift) · Saleshandy (100M cold emails) (3-5% personalized benchmark) · Backlinko body-personalization +32.7% · Kalakaaar creator pitch research
Not sure what to charge if they reply? Calculate your rate →
Sources: Influencer Marketing Hub 2025 (92% ignore rate) · Woodpecker (20M cold emails) (+142% personalization lift) · Saleshandy (100M cold emails) (3-5% personalized benchmark) · Backlinko body-personalization +32.7% · Kalakaaar creator pitch research