type the brand. send the dm.

Name: The Retainer Skill
Rating: 4.9 (42 reviews)
Author: Eli Hitz

A brand brief, a niche read, and a sendable retainer pitch DM in under 30 seconds. Built on the framework that closed $1.2M+ in retainers at Deel, Criteo, HBO.

type your brand → see the toolkit · $147

replaces $200–$500/mo of agency pitching xx

framework from DEEL · CRITEO · HBO · BLOOMBERG

why this exists

you see the brand. you hit reply. cursor blinks.

you type something polite. it drops your rate by 40%. you hit send. you hate it. every UGC creator has this version of the moment. that's the difference between a $400 one-off and a $4,000/mo retainer.

the skill writes the dm you wish you'd sent. one of 12 retainer scripts, niche-matched to the brand. the math is done. the framework is the moat.

how it works

type the brand. the skill does the math.

three inputs. one script. one sendable DM. nothing else to figure out.

step 01

type the brand.

brand handle, past work with them (if any), what they optimize for. 20 seconds of input.

step 02

the skill picks the script.

one of 12 retainer scripts, niche-matched to brand size + content category + commercial signal.

step 03

send the dm.

full pitch with pricing math, ceiling, and the next-move close. copy → send. that's it xx.

proof

three creators. three outcomes.

ty · re-quote dm

$800

re-quoted a brand that paid $150/video. landed $800/video on the next deal using the skill.

candi · objection recovery

$4,100

recovered per deal she would have caved on. the objection framework runs underneath the skill.

re-quote close rate

50–70%

7–14 days to a signed retainer. the trust gap is closed. the skill writes the bridge.

questions i keep getting

the honest answers.

is this for me if i'm new?

yes. especially if you're new. the skill picks the right script for you. you don't need to know what 12 retainer scripts even are. you type the brand, the skill does the rest.

what makes this different from chatgpt?

chatgpt writes one generic pitch. the skill runs the 12-script framework i built from $1.2M+ in B2B sales at deel, criteo, HBO. niche-matched, pricing-math built in, retainer-specific. chatgpt is a writer. this is a closer.

do i need to buy the toolkit?

no. the skill works on its own. the toolkit ($147 founding) gives you unlimited use plus 5 more tools (brand reply, rate calculator, objection handler, pitch roaster, the .skill file for claude). built for creators who want the whole sales floor, not just one tool.

does this work for non-B2B niches?

yes. the framework was built on B2B but the math (anchor, ceiling, performance kicker) translates to any niche. beauty, wellness, finance, fitness, lifestyle. the brand-size and optimization-target inputs route the script for you.

what's the catch?

no catch. the skill is the demo. if it generates a pitch you'd actually send, you'll want the toolkit ($147 founding) for unlimited + the 5 other tools. if not, you got a free pitch.

from the founder

i built this because i used it to close $1.2M.

ten years of B2B at deel, criteo, HBO, bloomberg. then i moved to barcelona and started working with UGC creators who were leaving real money on the table. $400 one-offs when there were $4,000/mo retainers sitting there waiting.

so i ported the framework. the same 12 retainer scripts i used to hit 268% of quota at deel, niche-matched to brand size and what each one's optimizing for. now you can use it free, three pitches at a time. or unlimited inside the toolkit.